https://www.kathryndowning.com/contact daily 0.75 2022-01-26 https://www.kathryndowning.com/crochet daily 0.75 2025-03-05 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/66d07181-ad7b-4125-8389-ec7dc827fcb6/ruana_n4721.jpg Crochet Belted Ruana (WeCrochet) https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c8210565-f5ab-40aa-9356-e235a9781649/MainSquare-SedonaShacket+%282%29.jpeg Crochet Sedona Shacket (Crochet Foundry) https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0104319e-abc4-4b23-8b51-fd89bc113bda/MainSquare-CirrocumulusSweaterbyKathrynDowning.jpg Crochet Cirrocumulus Sweater (Crochet Foundry) https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2c91c7f3-3bbe-4f5c-9d62-6da2a0ea36f7/55102220_02.jpg Crochet Budding Garden Tee (WeCrochet) https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/cb587c9b-3821-434e-9c89-548d7ea2a228/54096220.jpg Crochet Candy Cane Stocking (WeCrochet) https://www.kathryndowning.com/work daily 1.0 2026-03-07 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/65975cce-30e6-4409-8f3a-d8b16810ddfe/Athleta+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5c1ebc19-738e-49e9-b66d-66cf56750447/Old+Navy+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/44149dc2-a3a2-46c9-84fc-0dc57fbdd251/Shopify+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ac06da1d-aa9c-4920-b3ba-6e1c0c92f28e/Hy-Vee+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/27d770e0-343c-4f37-a54e-003924947de5/Athene+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1c5edc3f-aaa1-4b86-9876-fea7b060c7a6/Nationwide+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e2ced707-f5da-4bbf-90b4-93add0fcafaf/Aviva+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0e1f2800-8aad-4289-a9f5-ab00d4474522/Banana+Republic+logo.png https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2987b034-7926-4b76-9bd1-fcf09a00cb35/Gap+logo.png https://www.kathryndowning.com/work/design-operations monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Design Operations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Design Operations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Design Operations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Work - Design Operations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Work - Design Operations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Work - Design Operations https://www.kathryndowning.com/work/combining-mobile-apps monthly 0.5 2022-01-23 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5620191c-7bdf-4048-add3-58db8bef23f0/MobileAppConcepts.png Work - Combining Mobile Apps - Make it stand out An image showing the home screen of four different mobile app concepts. https://www.kathryndowning.com/work/icon-library monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c7ce201a-cb80-4645-810a-05f1dfa1757d/Icon_Library_2022.jpeg Work - Icon Library - Make it stand out The Hy-Vee icon library in 2022. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1cc05a0e-5f1a-489e-940e-915326d8c599/Icon-Usage-Guidelines_draft.gif Work - Icon Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/work/aisles-online-membership monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/cb951475-090e-4b91-a542-6e45a07181d2/Desktop+-+Membership+savings+table.png Work - Aisles Online Membership This was the option that was chosen because it was the least effort to implement. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8be92a14-27b4-40a1-8405-71f47cdd473b/Calculator+-+Example+1.png Work - Aisles Online Membership This is an interactive option I proposed, where the customer could input their shopping frequency to see how much they would save. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b32f5ad8-384a-422d-9c36-36ea091fa095/Desktop+-+comparison+table+concept.png Work - Aisles Online Membership This was an option I presented that compared ways to shop rather than just focusing on the fees. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5b29b6c8-99cc-4f67-a99c-4469b6791aca/Membership+skeleton.jpg Work - Aisles Online Membership A page skeleton would display during page load https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/4cdb84d3-cfb9-47e8-a90a-f4c2838a1a32/Canceled+membership%2C+still+active.jpg Work - Aisles Online Membership Customer with auto-renewal turned off https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/d8b300fa-e1f6-474e-8387-b2d77a7d3c62/No+Membership.jpg Work - Aisles Online Membership Customer has not yet purchased a membership https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b428cdd5-10f3-42d1-a847-0377e9b47adf/Annual+Membership%2C+wMonthly%2C+Active%2C+AutoRenew.jpg Work - Aisles Online Membership Customer with annual subscription and auto-renewal https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/df52b50e-501d-4775-b626-5ae33e8c4c55/Active+Membership.jpg Work - Aisles Online Membership Customer with an active membership https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/3f0fb3e8-ef55-45ee-9728-e536d3272dee/Annual+Membership%2C+change+to+Monthly+confirmation.jpg Work - Aisles Online Membership Changing to monthly payments would require confirmation https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/05582685-e3fd-48ea-ae56-d219b0f1db93/Canceled+membership%2C+still+active.jpg Work - Aisles Online Membership Membership has been cancelled, but the customer is still in the benefit period https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/dfd56ad2-908d-4783-8c94-e2257d993a5c/Monthly+Membership%2C+Active%2C+AutoRenew.jpg Work - Aisles Online Membership Customer with monthly subscription and auto-renewal https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0a8f4249-d1dc-4ecd-9c6b-92c8b181ef88/Canceled+membership%2C+expired.jpg Work - Aisles Online Membership Customer with an expired membership https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/7f4eb526-927a-4e41-b21d-6befcc9eedbe/Monthly+Membership%2C+Change+to+Annual.jpg Work - Aisles Online Membership Changing to annual payments would require confirmation https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8e768ef5-fd78-4c02-b253-48ecc3d95343/Annual+Invoice.jpg Work - Aisles Online Membership Print CSS was used to create a letter-sized printable invoice. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/cea4ac52-8ec4-44b1-ae5d-88eed19124bd/Desktop+-+Membership+alert.jpg Work - Aisles Online Membership I proposed adding an informational messaging in the on the cart page when the membership period was nearing the end. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/4f4dd75c-e46f-414b-a26e-c1809468dc1a/Purchase+Confirmation.jpg Work - Aisles Online Membership A link to the receipt was incorporated into the payment confirmation https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8beb165e-bc69-45f1-a6c5-d055710ef38f/Desktop+-+Alert+variants.jpg Work - Aisles Online Membership Message variants to account for different scenarios. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a5e10c3e-673a-4938-9b27-cd11e22f2167/Purchase+Confirmation%2C+Print+error%2C+disable.jpg Work - Aisles Online Membership The error state in case the data for the invoice was temporarily unavailable at time of payment. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a6318c22-e778-4e21-9489-751809b4d420/Unable+to+load+receipt+data.jpg Work - Aisles Online Membership The error state in case the data for the invoice was temporarily unavailable on the membership management page. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/fef0bce2-5fd8-4762-b80f-fa70ab80ffe1/Cancel+first.png Work - Aisles Online Membership Cancellation would require a confirmation. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/627510a4-bba3-40c7-9a7c-38262839da87/link+to+survey.png Work - Aisles Online Membership After cancelling, customers were invited to give feedback. https://www.kathryndowning.com/work/discount-combinations monthly 0.5 2025-11-10 https://www.kathryndowning.com/work/gap-e-commerce-purchase-experience-redesign monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8141b38f-b23f-4cc1-9e1c-858cbf8454e6/Crossbrand+Colors.png Work - Apparel Purchase Experience Redesign Cross-brand theme colors included a limited palette of neutrals, blue as an accent for important actions, select colors for status messaging. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/bb2e6d8d-ed72-48dc-9527-ac2f92397680/Crossbrand+Typography.png Work - Apparel Purchase Experience Redesign Cross-brand theme uses a single font family with defined typography styles. These were translated into Tailwind CSS for developers' use. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/39bc60f3-6bd2-4fc7-b991-eab847573ee6/Simple+Components.png Work - Apparel Purchase Experience Redesign Button - example component variants and states https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/96b61453-f7af-4b2b-bf43-d8f13b30d903/Before+-+Panel+Inconsistency.png Work - Apparel Purchase Experience Redesign Before: Panels had different background colors, titles had different sizes, weights, and capitalization from page to page. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b216955b-fd98-4f18-a8ee-445f5710d71d/After+-+Panel+consistency.png Work - Apparel Purchase Experience Redesign After: We designed each panel for consistency across the purchase journey https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/84530ce9-a374-4e2b-864c-7215d2798192/Promo+Panel+States.png Work - Apparel Purchase Experience Redesign This is an example of a component matrix we created for developers that showed various states of the same panel https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/7b887a0c-e9bc-42ea-80d1-ec54bc1431e1/Promo+Error+States.png Work - Apparel Purchase Experience Redesign We would also include error states for different scenarios in our documentation for developers https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8bec1cdd-9bf2-45fa-82ba-3148f62ce8cb/Bag+1440+Desktop.png Work - Apparel Purchase Experience Redesign Bag desktop layout https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/635e3a56-0321-48b2-a885-31a871243a54/Checkout+1440+Desktop.png Work - Apparel Purchase Experience Redesign Checkout desktop layout https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2448cb42-b9b0-4706-a5a8-1d32154d7e27/OCP+1440+Desktop.png Work - Apparel Purchase Experience Redesign Order Confirmation desktop layout https://www.kathryndowning.com/work/universal-navigation monthly 0.5 2026-03-07 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/03674e65-675d-4cba-8ed8-327bc4ad5103/Global+Nav+components.png Work - Universal Navigation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/older-work daily 0.75 2022-02-05 https://www.kathryndowning.com/older-work/website-designs-20072010 monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/66c3a92c-0b3e-4b47-a14d-3e95eb722cc6/EchoValleyCountryClub.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/19e5d3b6-6c5e-4b9c-92f0-0057e05839b0/UniversityMall.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a288e28a-768c-4749-bfc0-be06434423e0/UniversityMall2.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/f6b3f7e2-0854-4fe2-8076-55dab9e265e0/PREIT_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1fa1dce4-5c64-4d80-a213-3ac265003828/ValleyWestMall_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2e0c2db8-5976-472b-916f-1acc83327770/paperSystems_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e743ec31-23b2-4432-806a-fd2d0bd11c3e/paper_systems_products.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5215558c-ce54-46d7-8983-1709253912df/Bbops_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8c8d095b-8839-422d-9700-7c858e710fcc/SignsPlus_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/648e35d9-a0dc-4a3b-8bf6-9db30a97893c/spaghettiWorks.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/dd92c113-56c7-4a7c-a83d-2bb68e003173/hopkins_huebner_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/26bf6e31-1198-42f7-aef1-3ca818aa2dd7/lakeviewSurgeryCenter_home.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/037300e7-fb1c-4b88-b1fd-95364768bd15/lakeviewSurgeryCenter_map.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/22d5d23d-36c9-4c9b-b941-d9705cd2a1d9/ChristTheKing.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5d0a8cee-f7bc-4f43-be0a-60d43fe5a308/teaser_v01.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1816b97c-409b-4c1a-8483-c344085e011e/phase1_v02.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8a528750-a9d4-49c8-ada5-2409c89f732f/DodgeDeals.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/14bc9077-506e-455b-950e-934e5ed81607/DodgeDeals2.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/914cff93-a944-497c-b1e1-0442ca49f9ef/JeepDeals.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b807ae74-f855-4c84-9cf3-325def2fcb91/DodgeDeals3.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c87271e9-998f-4189-8a3a-116a5282b25d/JeepDeals2.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/221d6dc7-3161-4219-b05c-554c738d8c8e/Chrysler_offers.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/45acf492-5864-4f27-ba4a-3eab7c424a4c/Chrysler_offers2.jpeg Older Work - Website Designs: 2007–2010 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/065671b7-cb0c-4e20-ad0a-c4b83507d1d5/homepage_v01.jpeg Older Work - Website Designs: 2007–2010 https://www.kathryndowning.com/older-work/aviva-emails monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e46c7d13-f752-4e25-afa4-2a8ce0454447/Customer_Newsletter.png Older Work - Aviva Emails Customer newsletter https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c02265b9-2e84-4e87-b664-8177ffa6aec4/Case_of_the_month.png Older Work - Aviva Emails Case of the month email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/80ecda4d-964c-4107-a2aa-44995e4344dc/Youmanity_Community.png Older Work - Aviva Emails Youmanity Community email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/871c4c8c-1b5c-4dcc-87f3-f284d292a3e7/AAA_Rider.png Older Work - Aviva Emails Rider promotion https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0899ec8c-3624-4460-8341-ee7740103edc/Brand_Campaign2.png Older Work - Aviva Emails Brand campaign email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/362a770e-064a-4ac9-b3a6-19b0ca15e2ce/CE_SB2.png Older Work - Aviva Emails Product comparison email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/413ff05b-db4b-4801-ba36-8e028b646042/Brand_Campaign.png Older Work - Aviva Emails Brand campaign email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b93c5122-5438-4748-9491-8e6ec92daa25/CE_SB.png Older Work - Aviva Emails Product comparison email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2a5c0727-40cc-48d1-be97-9be3591860cd/AM_Animate.png Older Work - Aviva Emails Advanced Markets email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/77665abb-8117-4920-8f8e-590f5daeac63/CMC_launch.png Older Work - Aviva Emails Customer Marketing Center email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0b413e7b-0ca2-4f0c-b8a4-ea7fec1bf4fb/GA_Newsletter.png Older Work - Aviva Emails Agent newsletter https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/d73f1e8d-b9f4-435c-8b84-840df029c652/Emerald_Isle.png Older Work - Aviva Emails Incentive trip email https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/94d5d9c4-16ac-48f3-ba03-7c7a251d4c72/iul_leadership_v01.jpeg Older Work - Aviva Emails Agent email campaign https://www.kathryndowning.com/older-work/rebranding-avivausacom monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1644093581374-QUSZ3MHD3EEF4YXCLB5M/athene_com_home.jpeg Older Work - Rebranding AvivaUSA.com Homepage on large screens https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/6164a672-6dcb-407e-8ccb-2bf3d8755e53/athene_com_home_dropdown.jpeg Older Work - Rebranding AvivaUSA.com Homepage with menu expanded on large screens https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e1e8b2b6-eb98-47e3-a6e9-e0a295509a9a/athene_com_annuity.jpeg Older Work - Rebranding AvivaUSA.com Secondary page on large screens https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/443d4213-eb66-4069-b511-d400d3a5010a/athene_com_phone_searchExpand.jpeg Older Work - Rebranding AvivaUSA.com Menu on small screen https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/f7a7b1a0-b13f-47d8-9080-9f394963428d/athene_com_phone_NavExpand.jpeg Older Work - Rebranding AvivaUSA.com Expanded menu on small screen https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c60f7d45-524f-487e-85af-de4d8ef7ccc4/athene_com_phone_home.jpeg Older Work - Rebranding AvivaUSA.com Home page on small screen https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2198b1e1-f598-4fa5-b4c0-202e47673ff7/athene_com_phone_sub.jpeg Older Work - Rebranding AvivaUSA.com Secondary page on small screen https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ba270958-6c69-44b8-9ed1-4dd36667d6ba/avivausa_com_home.jpeg Older Work - Rebranding AvivaUSA.com - Make it stand out AvivaUSA.com before the acquisition. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/768ff67d-2f85-4f27-96dd-6e5edd64e7ad/atheneStyleTile1.jpeg Older Work - Rebranding AvivaUSA.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/cc44208d-4df4-4452-9dda-5d39c3527edc/atheneStyleTile2.jpeg Older Work - Rebranding AvivaUSA.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a7f1bd0d-b25f-48f3-a49b-41f0552cf79a/axure_wireframes.jpeg Older Work - Rebranding AvivaUSA.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/older-work/grading-app monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e660af96-2953-42fa-9b22-10ac2eb72461/grades_milestone1_Page_1.png Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2f84b31f-a0d0-4ae5-87dc-e6c98a6f6010/betaGrades_Final_kdowning_Page_01.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e0ee296c-60b2-42b9-ae36-cf5a2961ec3e/grades_milestone1_Page_3.png Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e168fc26-40ad-4991-8454-f10c493451f3/betaGrades_Final_kdowning_Page_02.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/753b60c0-67de-4cca-afac-3f86279b9b8b/grades_milestone1_Page_2.png Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e8e35f83-42c7-490e-a7e8-54ef1dbc7267/betaGrades_Final_kdowning_Page_03.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0471b7bb-6a0c-4a85-b4e7-7e5ac5a51958/betaGrades_Final_kdowning_Page_06.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/d1d3b557-c918-4d31-a646-cfab222f63ac/betaGrades_Final_kdowning_Page_07.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/6b2717c2-d5aa-4d58-952d-a1bf5eb5df7a/betaGrades_Final_kdowning_Page_11.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5450529f-8af9-4d19-a9af-ded1ace6bab7/betaGrades_Final_kdowning_Page_32.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/8ccda4cc-5236-41dd-9391-ab0a40d4e1da/betaGrades_Final_kdowning_Page_13.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/3cc0ac9d-867b-4b84-a7da-3633f3a3e1af/betaGrades_Final_kdowning_Page_08.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/4b918bcf-fb5b-43f8-a74e-6770aa4fe16c/betaGrades_Final_kdowning_Page_17.jpeg Older Work - Grading App https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a887d487-6cf0-410e-ae52-b18b5d134675/grades_milestone1_Page_5.png Older Work - Grading App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2e992437-f70a-4b61-890b-131119923274/grades_milestone1_Page_4.png Older Work - Grading App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/6fb7691c-ba05-435f-9846-efec73a40e08/grades_milestone1_Page_6.png Older Work - Grading App - Make it stand out Student or Parent https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b8f5ee17-150f-4871-b603-61fa9dafcf91/grades_milestone1_Page_7.png Older Work - Grading App - Make it stand out Teacher https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/a62aac42-f6e3-487e-b8c7-276261f56b8f/grades_milestone1_Page_8.png Older Work - Grading App - Make it stand out Administrator https://www.kathryndowning.com/older-work/aviva-microsites monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1643569410533-D1BM55153H9UYIK3ISGN/customerWelcome.png Older Work - Aviva Microsites Aviva Customer Welcome: Each new Aviva customer would get a welcome kit that directed them to this landing page for more information. I designed and coded this page. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/28eb36a6-f2f2-4b77-8a1c-537445b9511d/Annuity%2BEducation%2BCenter%2B2013-08-27%2B20-33-04.png Older Work - Aviva Microsites Annuity Product Launch Site: Aviva launched a new annuity under two separate names to support different distribution channels. This one-page site used a responsive layout, and used jquery isotope to allow agents and marketers to dyamically filter a list of the marketing materials by targeted audience, approved state, withdrawal charge period and format. I designed and built what ended up being three separate versions of the site — one for each product name, and one combined page for the Sales Desk to use and have easy access to all materials. The site utilized shared content components to make updates to all versions quicker. I made the product name a dynamic variable. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ef468acd-bee9-4003-a6c3-0aebc3f148a5/Aviva%2BAdvanced%2BMarkets%2BAnimate%2B2013-07-11%2B13-41-55.jpeg Older Work - Aviva Microsites Aviva Advanced Markets: The Advanced Markets team wanted an interactive tool to help agents better understand business insurance fundamentals. The desire was to allow agents to answer simple yes or no questions until they reached a point where we would display a recommendation on a course of action (along with supporting documentation for further reading). I built the page with a responsive layout and a javascript accordion, which seemed to be the simplest solution for our one-page limitation. The logic flow actually became quite a challenge to match up with the code of all the nested accordion divs. This site was my first forray into CSS3 animations. I wanted to tie in with the "animate" name of the promotion, without going overboard. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/f918fb5d-7ae0-4971-ab4d-8d3990b90732/bestyouoffer2.jpeg Older Work - Aviva Microsites Newsletter Signup: This was a fairly simple landing page to allow people to sign up for Aviva's consumer newsletter. I created the visual design and wrote the code to fit within Aviva's standard page template. The testimonials were a dynamic slideshow and would rotate through a set of quotations. The signup form was set up so that form fields would progressively show based on the answer to certain fields. The form itself was created in EmailMe form and embedded by a coworker. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/57bbe3ee-0e92-4531-82e2-f336e755eb85/IUL%2BEducation%2BCenter.png Older Work - Aviva Microsites Mastering the Cash Accumulation Sale: This was an educational site for agents to help them sell a type of product that was less focused on guaranteed income. I designed and coded the page, which included embedded YouTube video, links to several PDFs and a tip section that users could click on to reveal. This site tied into an educational email campaign that shared fact sheets and tips in each email. This page was the go-to place to get them all at once. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/659c9adc-f527-4371-9a76-0367ffa9b73d/Launch.jpeg Older Work - Aviva Microsites New Rider Launch Site: This page was created as a landing page for email and trade advertising. Rather than promoting the new AAR rider, Marketing wanted to promote the combination of the product plus two riders. I created a simple graphic, and used the color green to visually indicate what was new. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0fe19f25-178e-4535-979b-7ff25b54ce1a/onboarding.jpeg Older Work - Aviva Microsites New Employee Onboarding: I worked with the Human Resources team to create a site for new hires. They wanted a place where people could get information after they had accepted a position, but before they started work and would have access to Aviva's intranet. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/90083e02-6c13-44d5-9814-52bc1884f049/promotion_resources.png Older Work - Aviva Microsites Aviva Wellness Campaign: In 2012, the Aviva USA TV commercial centered around the Wellness for Life rider. We created this microsite for agents to help them learn more about the rider, access marketing materials they could use to generate more sales, and plan a wellness event in their community. This was one of the first sites I built using a responsive layout. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/08e02150-d0f8-42e4-adcc-daaf224cdd1f/salesExpo2011.png Older Work - Aviva Microsites CMO Sales Expo 2011: This page was created for producers who attended Aviva's CMO Sales Expo. After the event, this is where they could go to get key takeaways from each MDRT speaker, recaps of each session, and relevant marketing materials. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/d146984f-878d-4c6c-94b2-37dc3f0c9dcb/surveyOnWellness2012.png Older Work - Aviva Microsites Survey on Wellness 2012: A page to hold videos and insights from Aviva's Survey on Wellness. Dana Thompson created the infographic. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/88602057-4ae0-4f12-89b0-28e8d1950f0d/surveyOnWellness2013.jpeg Older Work - Aviva Microsites Survey on Wellness 2013: A page to hold videos and insights from Aviva's Survey on Wellness. I created the infographic. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/988e2c24-9d9f-47c2-97b6-c9f69c97be36/Infocus.jpeg Older Work - Aviva Microsites InFocus microsite: This page provided information about the Advanced Markets team and the services they provided to agents. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/7ce12cc2-2ca2-4b42-8214-a3534ebcefff/agent_care2.jpeg Older Work - Aviva Microsites Agent Care Microsite: The Agent Care program encouraged agents to donate items to Coventry House. They were able to order Aviva-branded donation drive kits so that they could gain more visibility at local events. https://www.kathryndowning.com/older-work/avivausacom monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c5214373-98e5-4f38-83e3-4a91e2751b5c/wellnessForLife.png Older Work - AvivaUSA.com Wellness for Life webpage https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/89f4bdc5-f426-4269-afef-81380fd6f0f7/WelllnessSurvey.jpeg Older Work - AvivaUSA.com Annual Survey on Wellness landing page https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/4c13a5be-95d2-41d7-bd0f-c5d1500e7bf8/Youmanity%2B_%2BInsuring%2Ba%2BFuture%2B_%2BAviva%2BUSA%2B%E2%80%93%2BLife%2Band%2BAnnuities%2B2013-07-11%2B11-32-58.jpeg Older Work - AvivaUSA.com Insuring a future — Aviva would retroactively "gift" a life insurance benefit to someone in need. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/d56174cd-ca78-4818-9109-1f897056eaa2/Youmanity%2B_%2BStreet%2Bto%2BSchool%2B_%2BAviva%2BUSA%2B%E2%80%93%2BLife%2Band%2BAnnuities%2B2013-07-11%2B11-32-38.jpeg Older Work - AvivaUSA.com Street to School — Aviva had a philanthropic focus on helping homeless youth https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e41fc899-4df5-4529-8861-1e6c02cf5ed3/WellnessSurveyInfographic.jpeg Older Work - AvivaUSA.com Annual Survey on Wellness infographic https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ceffe9ea-5866-4bc5-aa60-43f61f32ba7c/Youmanity%2B_%2BYoumanity%2BToken%2B_%2BAviva%2BUSA%2B%E2%80%93%2BLife%2Band%2BAnnuities%2B2013-07-11%2B11-32-15.jpeg Older Work - AvivaUSA.com Youmanity Tokens — Random acts of kindness passed on with a trackable token https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2a8666e0-0820-49a5-bba4-2f66795b15a9/Youmanity.jpeg Older Work - AvivaUSA.com Youmanity landing page https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1643566577799-1741OKMQMF3A8UPS2UHP/AvivaUSA.png Older Work - AvivaUSA.com - Make it stand out Aviva USA homepage https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1bac8db6-4d6e-4f53-a109-3b0d17123262/Find%2Ban%2BAgent%2B_%2BAviva%2BUSA%2B%E2%80%93%2BLife%2Band%2BAnnuities%2B2013-07-11%2B11-33-17.jpeg Older Work - AvivaUSA.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/older-work/athene-blog-integration monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/f60377b3-902e-462f-b30f-99421ddd1312/Smart%2BStrategies.png Older Work - Athene Blog Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/older-work/athenecom-rebuild monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/74e208e5-a254-4dab-9bbe-b22760b9eb3b/Athene2018.png Older Work - Athene.com Rebuild - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathryndowning.com/older-work/aviva-usa-agent-website monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/1643165920272-CLXMTT4KST0FB6YVTS4M/AvivaConnect_home%2Bcopy.png Older Work -  Aviva USA Agent Website Homepage https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/43dea430-34e1-4aea-9385-c641618ee89c/AvivaConnect_Client%2BSearch.png Older Work -  Aviva USA Agent Website Search by Client https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/54c9c51c-78ad-4f2a-b386-10416d9d03c8/AvivaConnect_Client%2BSearch%2BResults%2B2013-07-11%2B11-25-34.jpeg Older Work -  Aviva USA Agent Website Client Search Results https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b1c25da6-5564-46a6-af66-fb7f833145e3/AvivaConnect_Advanced%2BSearch%2B2013-07-11%2B11-23-55.jpeg Older Work -  Aviva USA Agent Website Advanced Search https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ed961b67-8318-4b3b-98dc-e0ea7cc8029a/AvivaConnect_Agent%2BHierarchy%2B2013-07-11%2B11-28-10.jpeg Older Work -  Aviva USA Agent Website Agent Hierarchy https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/2d8f6f53-7702-4536-a896-d8bbd88da6d7/AvivaConnect_Agent%2BSummary%2B2013-07-11%2B11-23-01.jpeg Older Work -  Aviva USA Agent Website Pending Business - Agent Summary https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/ef99304b-be99-4e99-8367-b6c99eca419f/AvivaConnect_Advanced%2BMarkets%2B2013-07-11%2B11-29-01.jpeg Older Work -  Aviva USA Agent Website Advanced Markets https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/5d91f35c-e031-408c-a7b0-298f3f5c0551/AvivaConnect_Policy%2BAlerts%2B2013-07-11%2B11-26-59.jpeg Older Work -  Aviva USA Agent Website Policy Alerts https://www.kathryndowning.com/older-work/athene-website-consolidation monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/79aa4440-57e8-4f4c-bc19-5a37c5aa9f0a/AADE.png Older Work - Athene Website Consolidation Athene Annuity website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/49ef2c0b-e4e0-49b5-99d5-dace803e727a/AtheneContentAudit.png Older Work - Athene Website Consolidation Content Audit https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/39504902-88dd-43c8-9348-5066efe2a23f/AHL.png Older Work - Athene Website Consolidation Athene Holding website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/7d6caf65-0ddd-42da-a515-64b77e65ffa5/AANY.png Older Work - Athene Website Consolidation Athene Annuity of New York website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/60a383c8-6f61-4999-ac9a-dc81f7b63364/AtheneServiceGroups.png Older Work - Athene Website Consolidation Forms Logic - figuring out what information was needed to display the appropriate service forms https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/b026066e-1851-4a20-bc06-378190c51352/AtheneFormsLogic.png Older Work - Athene Website Consolidation Service Groups - documenting and matching products with who provided customer support https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/38a5ce6a-b597-464d-80d7-dc75c99cea1a/AAM.png Older Work - Athene Website Consolidation Athene Asset Management website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0c63a943-9be1-43dd-871b-95496be34b84/AtheneInformationArchitecture.png Older Work - Athene Website Consolidation New Site Architecture https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/7c201110-58b5-42fb-a2f0-99e12c9567fe/ALIC.png Older Work - Athene Website Consolidation Athene Life Assurance website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/0358a486-7c68-40ce-a5a9-adfd0f1ba122/ALRE.png Older Work - Athene Website Consolidation Athene Life Re website, 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/e28ae444-dd64-48c7-8127-9b6369f6e4ee/AUSA.png Older Work - Athene Website Consolidation Athene.com, circa 2015 https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/c1cff80e-1dd8-42e6-86b3-c678ce246118/AtheneCom_CustomerService101615.jpeg Older Work - Athene Website Consolidation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dce47bc914ee182a92d21b/bc53e993-0544-4ce1-b39e-44ea52a9931a/AtheneCom_Forms102615.jpeg Older Work - Athene Website Consolidation - Make it stand out Whatever it is, the way you tell your story online can make all the difference.