Aviva launched a new annuity under two separate names to support different distribution channels. This one-page site used a responsive layout, and used jquery isotope to allow agents and marketers to dyamically filter a list of the marketing materials by targeted audience, approved state, withdrawal charge period and format.
I designed and built what ended up being three separate versions of the site — one for each product name, and one combined page for the Sales Desk to use and have easy access to all materials. The site utilized shared content components to make updates to all versions quicker. I made the product name a dynamic variable.
Aviva Advanced Markets
The Advanced Markets team wanted an interactive tool to help agents better understand business insurance fundamentals. The desire was to allow agents to answer simple yes or no questions until they reached a point where we would display a recommendation on a course of action (along with supporting documentation for further reading).
This was a fairly simple landing page to allow people to sign up for Aviva's consumer newsletter. I created the visual design and wrote the code to fit within Aviva's standard page template. The testimonials were a dynamic slideshow and would rotate through a set of quotations.
The signup form was set up so that form fields would progressively show based on the answer to certain fields. The form itself was created in EmailMe form and embedded by a coworker.
Aviva Customer Welcome
Each new Aviva customer would get a welcome kit that directed them to this landing page for more information. I designed and coded this page.
Mastering the Cash Accumulation Sale
This was an educational site for agents to help them sell a type of product that was less focused on guaranteed income. I designed and coded the page, which included embedded YouTube video, links to several PDFs and a tip section that users could click on to reveal. This site tied into an educational email campaign that shared fact sheets and tips in each email. This page was the go-to place to get them all at once.
New Rider Launch Site
This page was created as a landing page for email and trade advertising. Rather than promoting the new AAR rider, Marketing wanted to promote the combination of the product plus two riders. I created a simple graphic, and used the color green to visually indicate what was new.
Customer Welcome Page
Each Aviva customer would receive a welcome kit that directed them to this page. Here they could signup to receive the customer email newsletter, register for access to the customer portal, learn more about Aviva and interact with Aviva on social media platforms.
New Employee Onboarding
I worked with the Human Resources team to create a site for new hires. They wanted a place where people could get information after they had accepted a position, but before they started work and would have access to Aviva's intranet.
Aviva Wellness Campaign
In 2012, the Aviva USA tv commercial centered around the Wellness for Life rider. We created this microsite for agents to help them learn more about the rider, access marketing materials they could use to generate more sales, and plan a wellness event in their community. This was one of the first sites I built using a responsive layout.
CMO Sales Expo 2011
This page was created for producers who attended Aviva's CMO Sales Expo. After the event, this is where they could go to get key takeaways from each MDRT speaker, recaps of each session, and relevant marketing materials.
Survey on Wellness 2012
A page to hold videos and insights from Aviva's Survey on Wellness. Dana Thompson created the infographic.
Aviva Survey on Wellness 2013
A page to hold videos and insights from Aviva's Survey on Wellness. I created the infographic as well.