In 2015, Athene worked with a content marketing agency to use existing proprietary research data in a pilot program that would focus on the positive side of retirement. They developed retirement personas, cards for financial professionals and an online quiz. When asked to simply post the quiz on our website, I worked with a writer to develop a mini journey and content to support it.
The quiz was shared on social media platforms and in email communications. People who completed the quiz had their retirement persona revealed and were invited to receive Athene’s newsletter which contained retirement lifestyle content. We shared tips for each persona and included additional relevant content where it existed.
I designed all of the content, including the PDF downloads.