Infographic

"What's your more?" campaign

In 2015, Athene worked with a content marketing agency to use existing proprietary research data in a pilot program that would focus on the positive side of retirement. They developed retirement personas, cards for financial professionals and an online quiz. When asked to simply post the quiz on our website, I worked with a writer to develop a mini journey and content to support it.

The quiz was shared on social media platforms and in email communications. People who completed the quiz had their retirement persona revealed and were invited to receive Athene’s newsletter which contained retirement lifestyle content. We shared tips for each persona and included additional relevant content where it existed.

I designed all of the content, including the PDF downloads.

Survey on Wellness

Landing page design

Full infographic

Aviva USA conducted an annual Wellness for Life survey in collaboration with Mayo Clinic. Aviva offered a unique rider that provided discounts to premium for customers who got annual checkups. They formed a relationship with Mayo Clinic to provide wellness benefits, resources and expertise to encourage better health for life insurance policyholders. The annual survey was meant to draw connections between financial well-being and living a healthy lifestyle.

In 2013, I designed the infographics and an informational web page about the survey. A physician from Mayo Clinic did live television interviews and Aviva recorded videos of him commenting on the survey results. The infographic was shared on social media and by select industry publications.