Email

Aviva Emails

During my time at Aviva, I designed and built many HTML email templates. I learned how to create adaptive layouts using media queries to create designs that would look good on smartphones. I eventually built a modular email template system that contained pretested code for different column widths, buttons, heading sizes, etc. This made it much easier to quickly deploy last-minute emails. The email template system was rebranded for Athene and an updated version is still in use.

Paper Systems

Paper Systems was one of the most interesting clients I worked with while employed by Red 5 Interactive. Early in the project I was able to meet with the clients and tour their facility, learning about their products and the challenges of storing bulk liquid products. They essentially make cardboard boxes that hold large plastic bags that have valves in them. They did not have a logo or visual identity, so that’s where I started.

For the logo, I wanted to incorporate the "liquid” concept visually. I also tried some concepts that incorporated recycling, green and cardboard references.

The chosen logo is the one on top. The smaller logos show some of the alternative concepts we presented.

The chosen logo is the one on top. The smaller logos show some of the alternative concepts we presented.

Once the logo was approved, I worked on designs for the website. We also created an email template.