Paper Systems was one of the most interesting clients I worked with while employed by Red 5 Interactive. Early in the project I was able to meet with the clients and tour their facility, learning about their products and the challenges of storing bulk liquid products. They essentially make cardboard boxes that hold large plastic bags that have valves in them. They did not have a logo or visual identity, so that’s where I started.
For the logo, I wanted to incorporate the "liquid” concept visually. I also tried some concepts that incorporated recycling, green and cardboard references.
Once the logo was approved, I worked on designs for the website. We also created an email template.