Coffeeberry is a unique product. It's a tasteless, odorless powder derived from the fruit of the coffee bean. The client wanted us to design an identity to market the product as a nutritional additive. They wanted their target audience to understand that it was NOT a berry-flavored coffee product. I chose to explore an illustrative approach that would highlight the brightly-colored beans of the fruit. Then I used tea packaging to show it’s potential application as a food additive. This concept was not chosen by the client.
Work completed while employed at Cooper Smith and Company.