Kathryn Downing
Visual Design, UX Design, Creative Direction


Aviva Emails

During my time at Aviva, I designed and built many HTML email templates. I learned how to create adaptive layouts using media queries to create designs that would look good on smartphones. I eventually built a modular email template system that contained pretested code for different column widths, buttons, heading sizes, etc. This made it much easier to quickly deploy last-minute emails. The email template system was rebranded for Athene and an updated version is still in use.