I’m the Creative Services Manager at an insurance company, leading a team of in-house writers and designers. We have the challenging job of marketing really complicated, intangible products (annuities) to people who are approaching retirement.

 

My Passion

My specialty is digital design — visual design, prototyping, interaction design and front-end development. I’m always looking to expand my skill set, and my current role has pushed me into the realm of content strategy, editing and a bit of writing.


What I've Achieved

  • Engaged my peers in building a new vision for the Creative Services team, modifying processes to foster more collaboration and efficiency.
  • Lobbied for IT resources to support our new vision.
  • Initiated an effort to move a public blog to our main website, designing the UI and pages to support existing content.
  • Worked collaboratively across departments and legal entities to consolidate and simplify Athene web properties. 
  • Helped convert Athene's fixed-width agent and client web portals to a responsive design.
  • Led the design function to rebrand Aviva websites and email templates to Athene standards.
  • Helped implement a distributed marketing platform.
  • Built modular templates for customized campaigns (print, email, landing page).
  • Designed and developed a modular adaptive email template system, reducing the effort of building (and testing) new emails while increasing design consistency.
  • Created industry leading promotional microsites for Aviva.
  • Wireframed UI elements and layouts for Aviva's new agent portal.

With an abundance of research to support her proposed solutions, Kathy led our marketing team to the next level in web design and e-communication. And her contributions did not stop there. She was a patient and effective teacher, leading and inspiring the the Creative Services team to become more effective digital designers. She is a quick problem solver, amazingly fast learner and a thoughtful communicator. Quite simply, Kathy makes everyone around her better.
— Karen Kolodzej, Creative Director at Aviva USA